3 Steps to The Perfect Ad

Step 1: Speak to your Audience

Know who the decision maker is and target them with your messaging and imaging. This may or may not be your consumer. For example, you are a pediatric dentist your customer and decision-maker is the parent even though the patient and consumer is the child. In this case, you may want to consider dual messaging, like sponsoring a coloring contest. The coloring contest attracts and keeps the child’s attention but the sponsorship messaging can target the parent.

Step 2: Grab their Attention

You have 5-30 seconds to catch and hold your audience’s attention. Do this through an eye-catching headline and visual.

Step 3: Inspire Action

Know your advertising objective and ask your audience to take action. Is your goal to drive people to your website, like your Facebook page, to learn more about your customer (fill out a form), call your office to make an appointment. Your call-to-action should ask viewers to take action to reach your goal.

4 Tips to Negotiating a Lower Advertising Rate

The price isn’t really the price. The price listed on the rate card given to you is rarely the hard price.  But, before we get started, the one thing to know with advertising negotiations is that you have to be able to walk away to make these tactics work. If you absolutely MUST be in the next issue, you’ll lose some of your negotiation power. Here are a few tips to help you reduce your advertising spend. Continue reading 4 Tips to Negotiating a Lower Advertising Rate

Gotta Catch ‘Em All

“Gotta catch ’em all!” is the Pokemon tagline. Pokemon Go was released on July 6th in the US and it has changed behavior of the niche that plays the augmented reality game. Park attendance has gone up, people are walking more, and a community is being created. Yes, there is also a downside, people are playing while driving and falling off cliffs, but let’s focus on the positive for this article and how you can leverage this trend to help your business.

According to Vox Culture, most Pokemon Go players are between the ages 24-34 years of age. If this is your target market it may be valuable to use Pokemon Go as a marketing tool.

How to test if it’s a good fit: Continue reading Gotta Catch ‘Em All

How to Reduce Stress During the Busiest Times of the Year

The summer is a busy time for the dental community. This increased workload is oftentimes accompanied by a heightened stress level.

Overwhelmed employees experience reduced productivity and can exhibit increased in blood pressure, suppressed immune system, increased risk of heart attack and stroke, and an accelerated aging process.

Increase your practice’s productivity and keep your employees happy and healthy with these 5 stress reducing tactics. Continue reading How to Reduce Stress During the Busiest Times of the Year

The Power of Hold

94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received,” according to Inbound Telephone Call Center. On average, 7 out of 10 business callers are placed on-hold and 34% who hang up will not call back.

That said, every small business owner knows that sometimes placing a customer on hold is necessary. This article will look at customer service tactics on how to retain and in some cases increase business by using the time patients are on hold. Continue reading The Power of Hold

Is Your Branding Working?

Branding is more than your company’s name and logo. Branding who you are as a company. What makes your company special? What makes your company stand apart from your competitors? Why should patients choose you over the “other guy”?

Here are 3 questions to ask yourself to ensure your branding is working or if you should look at rebranding your company. Continue reading Is Your Branding Working?

4 Tips For An Effective Customer Appreciation Email

February is the month of love. Show your love for your patients by sending out a Customer Appreciation Email to them. Saying thank you reinforces brand loyalty and keeps you top-of-mind so they are more likely to refer you to their friends and family. Continue reading 4 Tips For An Effective Customer Appreciation Email

Can Your Customers Find You Online?

Can your customers find you? 80% of consumers use search engines to find local product & service information.

Take a minute to Google your business’ name. When you look at the results does it give you the option to “Claim your Business” as you see in the example below? Continue reading Can Your Customers Find You Online?

Is Augmented Reality Marketing the future?

Last night I had a dream that I was in a local theme park, ValleyFair, but it had melded with a video game. I was collecting digital coins as I was going down roller coasters and I was partnering with my teammates to unlock elements that would help me later in the game. I woke up thinking about the potential of integrating augmented reality and virtual reality into existing businesses. Continue reading Is Augmented Reality Marketing the future?

The best ideas are inspired by creativity, but driven by strategy.