Google+ Collections' Small Business FAQ

Google+ Collections’ Small Business FAQ

What are Google Plus Collections?

According to Google, you create Collections of videos, photos and links based on your interests. Collections are also customizable with a unique name and cover photo. Continue reading for everything you need to know about Collections as a Small Business owner.

What Do Collections Look Like?

Google Plus released Collections yesterday and it looks and sounds an awful lot like Pinterest.

Google+ Featured Collections

Google Plus Featured Collections
Google Plus Featured Collections

 Google+ Collection

An Individual's Google+ Collection
An Individual’s Google+ Collection

Are Google Plus Collections Private or Public?

You can choose to post your collections publicly or privately. It’s important to note that this field isn’t modifiable in the future, like Pinterest’s Secret Boards.

Do Google+ Collections Help My Business’ Search Rank?

Google very rarely tells you anything about their search algorithm, but on the Collections page it clearly states,

GET FOUND – People can follow all of your public collections, or just the ones they like

Although this doesn’t specifically say that Collections will help your small business’ overall search rank, it is safe extrapolation that like Google’s other products like Google+, YouTube, and the collection of products in Google My Business, Collections will have a similar result on search results that “goes beyond correlationinto the territory of actual causation.” However, even if Collections don’t intrinsically cause higher search results than other social networks, according to Jayson Demers’ Forbes article, it will still help your search rank to some extent because, “Google also tends to favor popular social media updates in the top sections of its SERPs.”

 

How Do I Get Started Creating A Collection?

This short video tutorial will walk you through the steps of setting up a Collection on your computer.

 

Steps to Creating a Google+ Collection:

  1. Click the Home drop down on the left hand side of the screen
  2. Click Collections
  3. Make a Collection
  4. Customize your Collection’s title, image and color-scheme
  5. Add content: Links, Images, Polls, or Videos

Have additional questions? Visit Google Help Page or Plus Your Business for more information.

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