Do you speak english coffee-The ROI of Learning English

The ROI of Learning English

Yesterday Acesse launched Rosetta Stone® Advanced English for Business for our member base. This new offering isn’t typically available to the public but it was important to share it with our Members. Why you ask? Through research and experience in the global marketplace, we have seen the value of knowing English in the International marketplace. EF conducts an annual EF English Proficiency Index (EF EPI). The 2014 EPI made it clear that there are significant benefits in learning English for business. Let’s look at the results.

More Job Opportunities

There is a growing trend among large companies who are making English their official “corporate language like Airbus, Daimle-Chrysler, Fast Retailing, Nokia, Renault, Samsung, SAP, Technicolor, and Microsoft in Beijing, to name a few” according to Harvard Business Review. Knowing English will make you a more competitive job candidate at these companies and make you more employable in general.

International Business is Easier

61% if middle-market firms were actively doing business in international markets in 2013, which is an increase over 2011 and 2010, according to JPMorgan Chase. You will thrive in the international business sector if you are able to communicate efficiently across borders.

English and the Ease of Doing Business

Improve Business Communication

As “English is spoken at a useful level by some 1.75 billion people worldwide“, knowing English can improve business communication and lower the amount of misunderstandings or miscommunications across language barriers. This is vital to conducting a profitable and effective business. Executives surveyed in an Economic Intelligence Unit (EIU) found that nearly half attributed significant losses in major international business deals to basic misunderstandings. This was as high as 61% for Chinese companies.

Earn a Higher Income

According to EF, “English is becoming a basic skill for the entire global workforce”. So much so that there is a strong statistical correlation between English proficiency and income per capita. If you are proficient in English, you are more likely to qualify for better jobs, make more money and increase your standards of living.

The ROI of Learning English - English and Income

Increase Your Bottom Line

What if your cross-border communications improved? According to 572 Executives surveyed by EIU, “profit, revenue and market share would increase significantly, with better expansion opportunities and fewer lost sales opportunities.” It also results in customer satisfaction among other benefits according to a 2014 study by Illumnias.

Connect With More Customers

English is the most used language online with 800.6 million Internet users, according to Internet World Stats. That’s 800.6 million potential English speaking customers.  True, they may not all be in the market for what you’re selling, but knowing English provides you with the ability to break into the biggest group of people online. Your second language can be a valuable business tool if it’s English.

And, if you’re developing a digital marketing plan or selling a digital product, it may be helpful to know that in countries where English proficiency is high, Internet penetration is also high. If your customers online, you’ll be able to connect with them through the Internet and they are more likely to have the bandwidth to use your digital products.

The ROI of Learning English - English and internet penetration

Take Action

Join Acesse Marketing to become a member or contact one of our current Internet Marketing Consultants (IMCs) to purchase Rosetta Stone Advanced English for Business.

Yesterday Acesse launched Rosetta Stone® Advanced English for Business for our member base. This new offering isn’t typically available to the public but it was important to share it with our Members. Why you ask? Through research and experience in the global marketplace, we have seen the value of knowing English in the International marketplace. EF conducts an annual EF English Proficiency Index (EF EPI). The 2014 EPI made it clear that there are significant benefits in learning English for business. Let’s look at the results.

Originally written for the Acesse Blog.

 

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