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How to Create A Facebook Ad

I was recently on a phone call with another marketer asking for recommendations on how to leverage social media for an upcoming product release. As I went over the broad strokes of the digital and social media marketing strategy I’d suggest, I was reminded that social selling is still an unknown territory for many in the marketing field.

Do you know how to create a Facebook ad? If you’re wondering how to get started on your Facebook ad campaign, take a look at this step-by-step tutorial, complete with screenshots that I created to make this unknown territory a bit more understood.

Tutorial Summary

Step 1: Create your campaign

Step 2: Create your ad set

Step 3: Create your ad

Step 4: Create a similar campaign (set up your A/B split testing)

Step 5: Track your ad and refine your campaign imagery and content testing

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