I was recently on a phone call with another marketer asking for recommendations on how to leverage social media for an upcoming product release. As I went over the broad strokes of the digital and social media marketing strategy I’d suggest, I was reminded that social selling is still an unknown territory for many in the marketing field.
Do you know how to create a Facebook ad? If you’re wondering how to get started on your Facebook ad campaign, take a look at this step-by-step tutorial, complete with screenshots that I created to make this unknown territory a bit more understood.
Step 1: Create your campaign
Step 2: Create your ad set
Step 3: Create your ad
Step 4: Create a similar campaign (set up your A/B split testing)
Step 5: Track your ad and refine your campaign imagery and content testing