February is the month of love. Show your love for your patients by sending out a Customer Appreciation Email to them. Saying thank you reinforces brand loyalty and keeps you top-of-mind so they are more likely to refer you to their friends and family.
1) Use an Email Management System
Email Management System’s like mailchimp.com (free) will allow you to email all of your customers at once with a professional look and feel. Normal email addresses like Dentist@yourbrand.com or Dentist@gmail.com can be marked as SPAM and may never make it to your customers if you send it to more than 10 people at a time.
2) Create a Catchy Subject Line
33% of email recipients open email based on subject line alone, according to Convince & Convert. Keep your subject line short (30 characters or less). Short subject lines performed above average in opens, clicks, and click to opens. Stay away from words like “free”, using exclamation marks or words in all CAPS and other Spam-like content. Before you send it out you can check your SPAM rating through websites like mail-tester.com to make sure your message won’t get stuck in your customers SPAM filter.
3) Add a Personal Touch
Worried that an email to so many people won’t have that personal touch you typically provide? Email management systems let you use your customers first and last name in bulk, as we did with this email. This feature will let you personalize the whole list in an efficient way, allowing you to spend time on other aspects of your practice. After you’ve master this technique, you can create demographic segments and use a different tone, images, etc. to customize one email to your adult customers and a different email to your teenage consumers on the same topic.
4) Test It Before You Send It
Before you send your email out you can check your SPAM rating through websites like mail-tester.com to make sure your message won’t get stuck in your customers SPAM filter. Following tips like those given on the blog Master New Media will help you improve your SPAM rating.
Still not convinced email marketing is for your practice?
Read more about how email marketing can help your business by clicking here for Deluxe Corporation’s ebook.