There are a lot of marketing tools out there that cost very little or nothing at all that can give your company the boost you need. Here are 10 to get you started.
1) Track and measure how well your website is doing with Google Analytics
Do you know how your website is performing? You’ve spent the time, money and energy creating a website so that your patients and prospective patients can find you on the Internet. But, do you know how many visitors are coming to your website? Google has a free website analytics program called Google Analytics that will help you see how your website is performing. Here’s how to set it up.
Both Hootsuite and TweetDeck allow you to sync your social media channels into their 3rd party application. This gives you the power to write, schedule, and coordinate all of your social media updates from one place. I prefer Hootsuite as for a nominal fee you can select up to 3 topics and receive content curation suggestions based on your keywords that you can easily schedule and post. Their phone app is also easy to use so you can work on the go.