Marketing Tools

10 Free (or Nearly Free) Marketing Tools To Improve Your Business

There are a lot of marketing tools out there that cost very little or nothing at all that can give your company the boost you need. Here are 10 to get you started.

1) Track and measure how well your website is doing with Google Analytics

Do you know how your website is performing? You’ve spent the time, money and energy creating a website so that your patients and prospective patients can find you on the Internet. But, do you know how many visitors are coming to your website? Google has a free website analytics program called Google Analytics that will help you see how your website is performing. Here’s how to set it up.

2) Update of your social media channels at one time from one place with HootSuite (or TweetDeck)

Both Hootsuite and TweetDeck allow you to sync your social media channels into their 3rd party application. This gives you the power to write, schedule, and coordinate all of your social media updates from one place. I prefer Hootsuite as for a nominal fee you can select up to 3 topics and receive content curation suggestions based on your keywords that you can easily schedule and post. Their phone app is also easy to use so you can work on the go.

3) Edit your photography and images with PicMonkey

4) Design marketing pieces, event invitations and resize images with Canva

5) Sell Event Tickets, Send Invitations, and Manage Attendees from a single website with EventBrite

6) Create and Send Professional Looking Emails with MailChimp

7) Survey Patients to learn what they think and how you can improve your services and offerings with Survey Monkey

8) Create a blog or website to share your ideas, educate your patients why your services are important, and build brand loyalty with WordPress, Wix, or Squarespace

9) Improve your search engine optimization (SEO) to increase your search rank with Google Keywords

10) Track your company name, employees and public relations efforts through Google Alerts

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