Gotta Catch ‘Em All

“Gotta catch ’em all!” is the Pokemon tagline. Pokemon Go was released on July 6th in the US and it has changed behavior of the niche that plays the augmented reality game. Park attendance has gone up, people are walking more, and a community is being created. Yes, there is also a downside, people are playing while driving and falling off cliffs, but let’s focus on the positive for this article and how you can leverage this trend to help your business.

According to Vox Culture, most Pokemon Go players are between the ages 24-34 years of age. If this is your target market it may be valuable to use Pokemon Go as a marketing tool.

How to test if it’s a good fit:

Step 1

Download the app. You need to understand the game to use it. Learn the lingo and understand how it works from Pokestops to Pokemon Gyms to different types of Poke Balls.

Step 2

See if there is a Pokestop near your brick and mortar business. If there is, you have a new way of attracting people to your business. It’s called a PokeStop Lure and you can purchase them for $1.19 per hour. When Pokemon Stops have a Lure activated at it, they light up with pink petals to attract wild Pokemon. The higher concentration of Pokemon at these locations will attract Pokemon Go players AKA potential customers for as little as $60/weekend.

Step 3

Create an enticing incentive. You’ve gotten them near your store, now you have to get them inside and convince them to look away from the phone and at your product. POS products like snacks and drinks are a great way to catch their attention

Step 4

Let them know that you’re engaged and supplying free Pokemon. Everything from social posts letting them know that today’s lure is on you, to a Pokemon Report complete with pokemon in front of your products, etc.

What else can you do? If you’re a restaurant next to a Pokestop, like the Mediterranean Cruise Cafe in Burnsville, consider having a Pokemon section, where you sit guests in the section of the cafe where they can dine and reach the checkpoint just outside your restaurant. Your ingenuity is the limit.


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