Category Archives: Brand

The Power of Hold

94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received,” according to Inbound Telephone Call Center. On average, 7 out of 10 business callers are placed on-hold and 34% who hang up will not call back.

That said, every small business owner knows that sometimes placing a customer on hold is necessary. This article will look at customer service tactics on how to retain and in some cases increase business by using the time patients are on hold. Continue reading The Power of Hold


Is Your Branding Working?

Branding is more than your company’s name and logo. Branding who you are as a company. What makes your company special? What makes your company stand apart from your competitors? Why should patients choose you over the “other guy”?

Here are 3 questions to ask yourself to ensure your branding is working or if you should look at rebranding your company. Continue reading Is Your Branding Working?

Are Virtual Amusement Parks The Future?

There are more than 400 amusement parks and attractions in the United States. New amusement parks have begun looking to technological innovations to differentiate themselves from the crowd. Although Augmented Reality (AR) and Virtual Reality (VR) are still in their infancy, amusement park innovators have already begun to realize its potential through the creation of 4D amusement parks. This article looks at three amusement parks around the world using AR and VR to create a new theme park experience. Continue reading Are Virtual Amusement Parks The Future?

How to Host a Lucrative Event

vegas event

Every November, Acesse hosts our annual corporate event in Las Vegas. At our most recent conference, we had close to 700 attendees from 16 countries attended this year, making it our largest US conference to date!

Event marketing can be a dynamic way to interact with your customers, especially if you are focused on selling to other small businesses. Regalix recently reported that in 2014, 91% of B2B marketers say they invested some budget in events and most saw somewhat significant (33%) to significant (57%) acceleration in lead generation and sales pipeline growth.

Make your next event a success with these 4 event tips to increase your sales pipeline.

Continue reading How to Host a Lucrative Event

11 Social Media Branding Tips to Light Up Your Business

Deluxe Facebook Page“How do you want your customer to be thinking about you? That’s the way to think about your brand”, according to Deluxe brand expert, Terri Shapiro.  This statement rings true if you’re looking to reach out to existing and potential customers via social media networks.  It’s a great opportunity to highlight the human side of your business, especially if you keep these tips in mind as you build your social media strategy:

Continue reading 11 Social Media Branding Tips to Light Up Your Business