2 out of 3 people do not have access to the Internet throughout the world. Outernet recently joined the mission to bring the Internet to the 3 billion without it. But there’s a catch, Outernet’s solution, Lighthouse, is broadcast only – the Internet without interactivity. It’s uncertain how much interactivity is restricted, if its just uploading user generated content, or engagement through surveys, forms etc. But what if it’s the latter, what would this mean to us as marketers? What if instead of offering interactivity the Internet just pushed information at you, like the television or the newspaper?
Most Internet users would agree that the magic and the power of the Internet is the interactivity it offers. The ability to connect with friends, family, or form relationships with new and perspective customers. So how would the entering of a population who only had access to one-way communication through the Internet effect the digital marketing world? Continue reading What If The Internet Was Broadcast Only?
Every month to celebrate employees birthdays, we host a potluck of food from around the world. Each of our employees brings a dish to share that represents their heritage. This month, Bob Kinsella, our CEO, reminded us that sharing food isn’t simply a celebration of the birthdays in our company, but a celebration of our company as a family. Breaking bread is a symbol of sharing more than just our food and our heritage, but the gift of sharing a piece of ourselves with one another. It “affirms trust, confidence, and comfort with…a group of people.” Consider this at your next business meeting. Would it make more sense to meet over a meal?
In the spirit of breaking bread, below is a collection of recipes from around the world shared by our Acesse employees.
Continue reading Food From Around the World