Category Archives: Marketing Tactic

Can Your Customers Find You Online?

Can your customers find you? 80% of consumers use search engines to find local product & service information.

Take a minute to Google your business’ name. When you look at the results does it give you the option to “Claim your Business” as you see in the example below? Continue reading Can Your Customers Find You Online?

Is Augmented Reality Marketing the future?

Last night I had a dream that I was in a local theme park, ValleyFair, but it had melded with a video game. I was collecting digital coins as I was going down roller coasters and I was partnering with my teammates to unlock elements that would help me later in the game. I woke up thinking about the potential of integrating augmented reality and virtual reality into existing businesses. Continue reading Is Augmented Reality Marketing the future?

Are Virtual Amusement Parks The Future?

There are more than 400 amusement parks and attractions in the United States. New amusement parks have begun looking to technological innovations to differentiate themselves from the crowd. Although Augmented Reality (AR) and Virtual Reality (VR) are still in their infancy, amusement park innovators have already begun to realize its potential through the creation of 4D amusement parks. This article looks at three amusement parks around the world using AR and VR to create a new theme park experience. Continue reading Are Virtual Amusement Parks The Future?

How to Create A Facebook Ad

I was recently on a phone call with another marketer asking for recommendations on how to leverage social media for an upcoming product release. As I went over the broad strokes of the digital and social media marketing strategy I’d suggest, I was reminded that social selling is still an unknown territory for many in the marketing field.

Do you know how to create a Facebook ad? If you’re wondering how to get started on your Facebook ad campaign, take a look at this step-by-step tutorial, complete with screenshots that I created to make this unknown territory a bit more understood.

Continue reading How to Create A Facebook Ad

What If The Internet Was Broadcast Only?

2 out of 3 people do not have access to the Internet throughout the world. Outernet recently joined the mission to bring the Internet to the 3 billion without it. But there’s a catch, Outernet’s solution, Lighthouse, is broadcast only – the Internet without interactivity. It’s uncertain how much interactivity is restricted, if its just uploading user generated content, or engagement through surveys, forms etc. But what if it’s the latter, what would this mean to us as marketers? What if instead of offering interactivity the Internet just pushed information at you, like the television or the newspaper?

Most Internet users would agree that the magic and the power of the Internet is the interactivity it offers. The ability to connect with friends, family, or form relationships with new and perspective customers. So how would the entering of a population who only had access to one-way communication through the Internet effect the digital marketing world? Continue reading What If The Internet Was Broadcast Only?

The First Steps In Video Marketing

82% confirmed that videos had a positive impact on their business, according to ReelSEO. This leaves little room for doubt that video marketing can be effective, but how do you use a video to promote your business once the video is filmed and edited? This blog looks at different video marketing tactics you can use to create a positive impact for your business.
Continue reading The First Steps In Video Marketing

Which Social Media Network is Right for your Small Business?

You are a Small Business owner. You know that you should be on social media, but there are so many networks now and it all takes time to manage. Just because you like a social media channel doesn’t mean your audience likes the same one. What if you only want to start with one social media channel at a time?

Continue reading Which Social Media Network is Right for your Small Business?

Small Business Week: Mobile Friendly Websites

In honor of Small Business Week we are featuring technology tips that will help you build a successful business.

The Internet is at your customers’ fingertips no matter where they are in the world thanks to mobile technology. It has never been more important to have a mobile optimized website for your small business. Here are 5 reasons why a mobile friendly website is a must-have. Continue reading Small Business Week: Mobile Friendly Websites

Google+ Collections’ Small Business FAQ

What are Google Plus Collections?

According to Google, you create Collections of videos, photos and links based on your interests. Collections are also customizable with a unique name and cover photo. Continue reading for everything you need to know about Collections as a Small Business owner.

Continue reading Google+ Collections’ Small Business FAQ

3 Tech Trends Your Small Business Needs to Know

Small Business owners have a never-ending to-do list and it can be hard to keep up with tech trends on top of marketing, operations, customer service and finances. In honor of Small Business Week, we will be highlighting different types of technology and how they will affect your business or can aid in your success and keep you ahead of your competition.

Here are 3 new tech trends that will help you better understand your audience through research, target your audience by location, and change your check out process through new technology.

Continue reading 3 Tech Trends Your Small Business Needs to Know