2 out of 3 people do not have access to the Internet throughout the world. Outernet recently joined the mission to bring the Internet to the 3 billion without it. But there’s a catch, Outernet’s solution, Lighthouse, is broadcast only – the Internet without interactivity. It’s uncertain how much interactivity is restricted, if its just uploading user generated content, or engagement through surveys, forms etc. But what if it’s the latter, what would this mean to us as marketers? What if instead of offering interactivity the Internet just pushed information at you, like the television or the newspaper?
Most Internet users would agree that the magic and the power of the Internet is the interactivity it offers. The ability to connect with friends, family, or form relationships with new and perspective customers. So how would the entering of a population who only had access to one-way communication through the Internet effect the digital marketing world? Continue reading What If The Internet Was Broadcast Only?