Category Archives: Emerging Media

Is Augmented Reality Marketing the future?

Last night I had a dream that I was in a local theme park, ValleyFair, but it had melded with a video game. I was collecting digital coins as I was going down roller coasters and I was partnering with my teammates to unlock elements that would help me later in the game. I woke up thinking about the potential of integrating augmented reality and virtual reality into existing businesses. Continue reading Is Augmented Reality Marketing the future?


Are Virtual Amusement Parks The Future?

There are more than 400 amusement parks and attractions in the United States. New amusement parks have begun looking to technological innovations to differentiate themselves from the crowd. Although Augmented Reality (AR) and Virtual Reality (VR) are still in their infancy, amusement park innovators have already begun to realize its potential through the creation of 4D amusement parks. This article looks at three amusement parks around the world using AR and VR to create a new theme park experience. Continue reading Are Virtual Amusement Parks The Future?

Google+ Collections’ Small Business FAQ

What are Google Plus Collections?

According to Google, you create Collections of videos, photos and links based on your interests. Collections are also customizable with a unique name and cover photo. Continue reading for everything you need to know about Collections as a Small Business owner.

Continue reading Google+ Collections’ Small Business FAQ

3 Tech Trends Your Small Business Needs to Know

Small Business owners have a never-ending to-do list and it can be hard to keep up with tech trends on top of marketing, operations, customer service and finances. In honor of Small Business Week, we will be highlighting different types of technology and how they will affect your business or can aid in your success and keep you ahead of your competition.

Here are 3 new tech trends that will help you better understand your audience through research, target your audience by location, and change your check out process through new technology.

Continue reading 3 Tech Trends Your Small Business Needs to Know

Social Media Sharing Road Map

Social Media isn’t complicated and scary. Its just a different way to communicate with your customer. But, there are so many social media networks. Do you know which ones are right for your business? Do you understand how they work together? Knowing if and how social media networks work together to amplify your content can save you time.

Below is a quick overview on how the most popular social networks integrate with one another.

SocialShareNetworking v3

Please note: the above diagram assumes that you will be natively posting content, as not all Social Media Management Platforms are created equal and there are upsides and downsides to using them to share and schedule your content.

Sara Summers

@SaraSummers is the Social Media Community Manager and Analyst at Deluxe Corporation. She has experience in developing and executing strategic cross-channel marketing campaigns for small businesses, non-profits, and large corporations. Sara specializes in social media marketing, as well as event planning and execution.