Category Archives: Event Marketing

How to Host a Lucrative Event

vegas event

Every November, Acesse hosts our annual corporate event in Las Vegas. At our most recent conference, we had close to 700 attendees from 16 countries attended this year, making it our largest US conference to date!

Event marketing can be a dynamic way to interact with your customers, especially if you are focused on selling to other small businesses. Regalix recently reported that in 2014, 91% of B2B marketers say they invested some budget in events and most saw somewhat significant (33%) to significant (57%) acceleration in lead generation and sales pipeline growth.

Make your next event a success with these 4 event tips to increase your sales pipeline.

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4 Ways to Increase Your Sales Pipeline with Events

vegas

Every November Acesse hosts our annual corporate event in Las Vegas. We had close to 700 attendees from 16 countries attended this year, making it our largest US conference to date!

Event marketing can be a dynamic way to interact with your customers, especially if you are focused on selling to other small businesses. Regalix recently reported that in 2014, 91% of B2B marketers say they invested some budget in events and most saw somewhat significant (33%) to significant (57%) acceleration in lead generation and sales pipeline growth.

So how do you host a successful event? Here are 4 tips for hosting an event in 2015 to increase your sales pipeline growth. Continue reading 4 Ways to Increase Your Sales Pipeline with Events

13 Pumpkin Decorating Ideas For Your Small Business

pumpkin-blog3Carving faces into turnips, potatoes, and more recently, pumpkins, has been done for centuries. Decorating pumpkins is a great way to transition your small business from general fall decor, as featured in “Jumpstart Fall Shopping With These 5 Tips” and “10 Fall Crafts to Decorate Your Shop” to Halloween decor. In honor of Halloween, this article features 13 pumpkin decorating ideas for your business. The most common ways are carving with a serrated knife and painting; let’s look at 13 ideas that are a bit more out-of-the-box. Continue reading 13 Pumpkin Decorating Ideas For Your Small Business

10 Fall Crafts to Decorate Your Shop

Fall CraftsWhen most people think of fall they think of the leaves changing color, pumpkins, and gourds of all shapes and sizes. After you have set the ambiance of your store, using tactics we suggested in Jumpstart Fall Shopping with These 5 Tips, consider creating some of the following crafts to bring your store decor to the next level this autumn.

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3 Ways Your Business Can Celebrate Grandparents Day

Most grandparents believe it is their job to spoil their grandchildren. But, one day a year, it is the grandchildren’s and the parents’ job to spoil them back. National Grandparents Day is the first Sunday after Labor Day. This year, on September 7th, will be the 35th anniversary of National Grandparents Day. Since Grandparents Day isn’t as widely celebrated as Mother’s Day or Father’s Day, business owners have a unique opportunity to make an impact.

Here are 3 ways your business can celebrate Grandparents day:

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3 Questions to Ask When Planning an Employee Appreciation Event

Employee appreciation events are a great way to encourage camaraderie and thank your employees for their hard work promoting a happy workplace. Fast Company reports happier people are about 12% more productive, therefore an employee appreciation event may actually add value to your companies ROI.

Here are the top 3 questions to ask when planning an employee appreciation event and a closer look at different types of events and venues to best fit your needs.

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How to Prepare for AmericasMart

americasmart

AmericasMart consists of 3 buildings, each with many floors of permanent and temporary tradeshow booths. It feels like a gigantic shopping center with everything at cost (AKA my own personal heaven). But given the magnitude of AmericasMart, it’s easy to be overwhelmed. I was very lucky to have veteran tour guides to help me with the ins and outs of the show (Thanks Carrie and Kristen!). Here’s what I learned in order to properly prepare for AmericasMart.

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