Category Archives: social media

How to Create A Facebook Ad

I was recently on a phone call with another marketer asking for recommendations on how to leverage social media for an upcoming product release. As I went over the broad strokes of the digital and social media marketing strategy I’d suggest, I was reminded that social selling is still an unknown territory for many in the marketing field.

Do you know how to create a Facebook ad? If you’re wondering how to get started on your Facebook ad campaign, take a look at this step-by-step tutorial, complete with screenshots that I created to make this unknown territory a bit more understood.

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Which Social Media Network is Right for your Small Business?

You are a Small Business owner. You know that you should be on social media, but there are so many networks now and it all takes time to manage. Just because you like a social media channel doesn’t mean your audience likes the same one. What if you only want to start with one social media channel at a time?

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Google+ Collections’ Small Business FAQ

What are Google Plus Collections?

According to Google, you create Collections of videos, photos and links based on your interests. Collections are also customizable with a unique name and cover photo. Continue reading for everything you need to know about Collections as a Small Business owner.

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3 Things you “Know” about Twitter are Wrong

I had a conversation with an associate this week about Twitter. He uses Twitter on a regular basis for both his own personal use and to promote his business. But, he had some false assumptions about his interactions on Twitter. It made me realize that although you may be on Twitter, you may not fully understand how public your messages truly are. Here are four Twitter privacy tips to help you better understand Twitter and prevent you from making a mistake you may regret.

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7 Ways to Get More Retweets

be more retweetable

 

Retweet More is a recently developed tool that was developed “to predict which version of the “same” announcement an author should choose to get more attention.” In other words, it evaluates content, and tells you which is more retweetable. But, having good content alone isn’t enough, which is why I’ve put together 7 Ways to More Retweets.

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Tweet with Science to Get Retweeted More

Get more retweets with scienceRetweeted More is a free online tool created by researchers backed by the National Science Foundation and Google to create “the perfect tweet”. There is an interactive tool, a 25 question quiz, and a paper that takes you through all of the science, but what it boils down to is something authors and marketers have known for years…

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6 Ways to Promote Your Business on a Budget

promote business on budget

You started a business, but do your potential customers know it exists? Television spots, billboards, radio and magazine ad costs can add up quickly and are out of reach for most start ups and small businesses. So what is a small business owner to do? Here are 6 ways to promote your business on a budget that can help. Continue reading 6 Ways to Promote Your Business on a Budget

A Guide to Advanced Facebook Insights: Analytics and Actions

networking tree

This is the third of a four article series on Facebook Insights. The first article, “An Guide to Understanding Facebook Insights” covered the ins and outs of what Facebook Insights is, what questions can be answered by each report, and the beginning stages of how to manipulate the data. The second article on Facebook Insights, “Turning Facebook Insights Into Action” discussed how to convert the data and graphs on the People and Posts Tabs into actionable steps to improve your Facebook Business Page. In this article we’ll cover more advanced analytic extrapolation of how to turn the data from the Likes, Reach, and Visits Tabs (arguably the most important Tabs) into valuable actions for your small business.

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Convert Facebook Insights into Action

Sherlock computer

Sherlock Holmes was a great detective, not because he could find and identify evidence at the scene, but because of his deductive reasoning and ability to look at information and take action in order to solve crimes. In the same way, a good Facebook Analyst is familiar with Facebook Insights,  understands Facebook Insights’ Terms, and perhaps even uses Facebook Insights for reporting trends. But, a GREAT Facebook analyst uses that data to create actionable items to improve their company’s Business Page.

So how do you convert Facebook Insights into action? In this article, I’ll explain how to convert Facebook Insights on two of the most interesting reports – the People Tab and Post Tab – and turn that information into action.

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A Guide to Understanding Facebook Insights

According to the Social Media Examiner’s most recent Social Media Marketing Industry Report, 86% of marketers indicate that social media is important for their business.

Social Media examiner image

However, Only 37% of marketers (slightly more than one in three) think that their Facebook efforts are effective. This may be because 74% were unable or uncertain of how to measure their social activities.

So how do you measure social media? That’s what this article is all about – Facebook Insights.

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