Category Archives: Phone Marketing

The Power of Hold

94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received,” according to Inbound Telephone Call Center. On average, 7 out of 10 business callers are placed on-hold and 34% who hang up will not call back.

That said, every small business owner knows that sometimes placing a customer on hold is necessary. This article will look at customer service tactics on how to retain and in some cases increase business by using the time patients are on hold. Continue reading The Power of Hold