Category Archives: Retail Marketing

5 Ways Retailers Can Reduce Stress This Holiday


reduce stress

The holidays can be a busy and stressful time especially if you’re in retail! While everyone else is out decking the halls and getting ready to celebrate the season through gift giving, you’re in the store helping them find the perfect gift. Meanwhile you and your employees are wondering when they will have time to find the perfect gift for their loved ones, if you’ll reach projected sales volume, and if you’ll get a moment of silence just to relax from the hustle and bustle of the holidays. If this sounds familiar, keep reading to reduce stress, create a merrier store environment for you and your employees, and enjoy the holiday season this year! Continue reading 5 Ways Retailers Can Reduce Stress This Holiday


5 Holiday Craft Ideas for Your Store

holiday craft ideas

The holidays are one of the biggest times for many small businesses, especially retail stores. The busiest times of the year are the most important times to catch the attention of customers. One way to do this is by creating unique holiday crafts to draw the eye, start conversation, create a welcoming atmosphere, and result in increased sales. This article shares 5 holiday craft ideas for your store to start your crafting this holiday season.

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13 Pumpkin Decorating Ideas For Your Small Business

pumpkin-blog3Carving faces into turnips, potatoes, and more recently, pumpkins, has been done for centuries. Decorating pumpkins is a great way to transition your small business from general fall decor, as featured in “Jumpstart Fall Shopping With These 5 Tips” and “10 Fall Crafts to Decorate Your Shop” to Halloween decor. In honor of Halloween, this article features 13 pumpkin decorating ideas for your business. The most common ways are carving with a serrated knife and painting; let’s look at 13 ideas that are a bit more out-of-the-box. Continue reading 13 Pumpkin Decorating Ideas For Your Small Business

10 Fall Crafts to Decorate Your Shop

Fall CraftsWhen most people think of fall they think of the leaves changing color, pumpkins, and gourds of all shapes and sizes. After you have set the ambiance of your store, using tactics we suggested in Jumpstart Fall Shopping with These 5 Tips, consider creating some of the following crafts to bring your store decor to the next level this autumn.

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3 Ways Your Business Can Celebrate Grandparents Day

Most grandparents believe it is their job to spoil their grandchildren. But, one day a year, it is the grandchildren’s and the parents’ job to spoil them back. National Grandparents Day is the first Sunday after Labor Day. This year, on September 7th, will be the 35th anniversary of National Grandparents Day. Since Grandparents Day isn’t as widely celebrated as Mother’s Day or Father’s Day, business owners have a unique opportunity to make an impact.

Here are 3 ways your business can celebrate Grandparents day:

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3 Back-to-School Shopping Insights to Increase Sales

back to school shopping

Back-to-school is a busy time for retailers whether you sell pencils and notebooks, clothing, laptops, or mini fridges. This year’s back to school shopping may hold some good news for retailers this year, after a a drop in spending for back-to-school shopping in 2013, the National Retail Federation (NRF) predicted that although customers continue to be practical and mindful of cost, 79% plan to spend the same or more in 2014 than 2013. Continue reading 3 Back-to-School Shopping Insights to Increase Sales

The Power of Gift Cards

Gift Card with a BowGift cards make great gifts. They put the consumer in control of what they want to buy from your store instead of receiving something they might like. They provide a solution for the customer who is struggling to find a gift for the person “who has everything” or is “impossible to shop for”. It also provides customers with a turnkey gift-giving solution that is fast and convenient. Although, as USA Today points out,  ”retailers can’t count gift card sales as income until they are redeemed,” there are some benefits to the savvy business owner to selling gift cards.

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How A Cosmetic Business Wins Over Its Online Customers


Aromi is a boutique fragrance and cosmetic company that specializes in products that are handmade with the finest raw materials. The founder, Hannah Follis, a chemist by trade, is passionate about creating handmade fragrances, cosmetics, and beauty products.

Owner-Hannah-Follis-in-aromi-flamenco-red-liquid-lipstick-on-suburban-faux-paus-225x300Aromi has vendors that carry their products, or “stockists”, as
Hannah calls them, in 9 states, but also sells her products online via ecommerce on Aromi’s website and Etsy. However, Hannah goes beyond the typical ecommerce site to promote Aromi online. Below are three tips to successfully promote your business online and how Aromi does it. Continue reading How A Cosmetic Business Wins Over Its Online Customers

Earth Day: 5 Small Business Tips to Go ‘Green’

Earth DayFounded in 1970, Earth Day was created to create public consciousness about environmental protection. The first Earth Day led to the creation of the United States Environmental Protection Agency and the passage of the Clean AirClean Water, and Endangered Species Acts.

Now, 44 years after it was founded, many companies are “going green” through the creation of products or practices that are environmentally friendly. Beyond helping the environment, “going green” can have business benefits as well. As, the Small Business Administration points out, “if you are already competitive in terms of price, quality and performance, adding sustainability and green marketing to your business strategy may enhance your brand image and secure your market share among the growing number of environmentally concerned consumers.” Additionally, many times making environmentally friendly choices can help reduce overhead costs.

Here are 5 tips to make your business more eco-friendly.

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Brighten your Business: How to Decorate Eggs with Tissue Paper

tissue paper eggs

Spring is a great time to bring natural elements into your business for an eco-friendly, inexpensive way to decorate.  You might bring in plants or smaller branches from trees to create displays. You can also decorate eggs and group them in clusters around your store in nests, baskets, egg bouquets, or egg wreaths. It looks great and it’s a wonderful way to use remnant tissue paper, ribbons, and gift-wrap.

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