Category Archives: Small Business

How to Create A Facebook Ad

I was recently on a phone call with another marketer asking for recommendations on how to leverage social media for an upcoming product release. As I went over the broad strokes of the digital and social media marketing strategy I’d suggest, I was reminded that social selling is still an unknown territory for many in the marketing field.

Do you know how to create a Facebook ad? If you’re wondering how to get started on your Facebook ad campaign, take a look at this step-by-step tutorial, complete with screenshots that I created to make this unknown territory a bit more understood.

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The First Steps In Video Marketing

82% confirmed that videos had a positive impact on their business, according to ReelSEO. This leaves little room for doubt that video marketing can be effective, but how do you use a video to promote your business once the video is filmed and edited? This blog looks at different video marketing tactics you can use to create a positive impact for your business.
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The ROI of Learning English

Yesterday Acesse launched Rosetta Stone® Advanced English for Business for our member base. This new offering isn’t typically available to the public but it was important to share it with our Members. Why you ask? Through research and experience in the global marketplace, we have seen the value of knowing English in the International marketplace. EF conducts an annual EF English Proficiency Index (EF EPI). The 2014 EPI made it clear that there are significant benefits in learning English for business. Let’s look at the results.

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5 Ways to Stop Having a Bad Day

Something that struck me during leadership training a few years back, was that although you have control of your actions and reactions, you cannot control the actions of others. When someone throws an unexpected wrench into your day, they called it “hijacking”. Don’t let your day be emotionally hijacked. Here are 5 tips to avoid getting hijacked and turn your day around. Continue reading 5 Ways to Stop Having a Bad Day

Which Social Media Network is Right for your Small Business?

You are a Small Business owner. You know that you should be on social media, but there are so many networks now and it all takes time to manage. Just because you like a social media channel doesn’t mean your audience likes the same one. What if you only want to start with one social media channel at a time?

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Small Business Week: Mobile Friendly Websites

In honor of Small Business Week we are featuring technology tips that will help you build a successful business.

The Internet is at your customers’ fingertips no matter where they are in the world thanks to mobile technology. It has never been more important to have a mobile optimized website for your small business. Here are 5 reasons why a mobile friendly website is a must-have. Continue reading Small Business Week: Mobile Friendly Websites

Google+ Collections’ Small Business FAQ

What are Google Plus Collections?

According to Google, you create Collections of videos, photos and links based on your interests. Collections are also customizable with a unique name and cover photo. Continue reading for everything you need to know about Collections as a Small Business owner.

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Gain A Competitive Edge By Going Green

Going green can give you an edge over your competition.

“If you are already competitive in terms of price, quality and performance, adding sustainability and green marketing to your business strategy may enhance your brand image and secure your market share among the growing number of environmentally concerned consumers”, says the Small Business Administration. Also, many times making environmentally friendly choices can help reduce overhead costs.

Here are 5 tips to make your business more green.

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5 Ways Retailers Can Reduce Stress This Holiday

 

reduce stress

The holidays can be a busy and stressful time especially if you’re in retail! While everyone else is out decking the halls and getting ready to celebrate the season through gift giving, you’re in the store helping them find the perfect gift. Meanwhile you and your employees are wondering when they will have time to find the perfect gift for their loved ones, if you’ll reach projected sales volume, and if you’ll get a moment of silence just to relax from the hustle and bustle of the holidays. If this sounds familiar, keep reading to reduce stress, create a merrier store environment for you and your employees, and enjoy the holiday season this year! Continue reading 5 Ways Retailers Can Reduce Stress This Holiday