Category Archives: Technology

Is Augmented Reality Marketing the future?

Last night I had a dream that I was in a local theme park, ValleyFair, but it had melded with a video game. I was collecting digital coins as I was going down roller coasters and I was partnering with my teammates to unlock elements that would help me later in the game. I woke up thinking about the potential of integrating augmented reality and virtual reality into existing businesses. Continue reading Is Augmented Reality Marketing the future?

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Are Virtual Amusement Parks The Future?

There are more than 400 amusement parks and attractions in the United States. New amusement parks have begun looking to technological innovations to differentiate themselves from the crowd. Although Augmented Reality (AR) and Virtual Reality (VR) are still in their infancy, amusement park innovators have already begun to realize its potential through the creation of 4D amusement parks. This article looks at three amusement parks around the world using AR and VR to create a new theme park experience. Continue reading Are Virtual Amusement Parks The Future?

What If The Internet Was Broadcast Only?

2 out of 3 people do not have access to the Internet throughout the world. Outernet recently joined the mission to bring the Internet to the 3 billion without it. But there’s a catch, Outernet’s solution, Lighthouse, is broadcast only – the Internet without interactivity. It’s uncertain how much interactivity is restricted, if its just uploading user generated content, or engagement through surveys, forms etc. But what if it’s the latter, what would this mean to us as marketers? What if instead of offering interactivity the Internet just pushed information at you, like the television or the newspaper?

Most Internet users would agree that the magic and the power of the Internet is the interactivity it offers. The ability to connect with friends, family, or form relationships with new and perspective customers. So how would the entering of a population who only had access to one-way communication through the Internet effect the digital marketing world? Continue reading What If The Internet Was Broadcast Only?

Small Business Week: Mobile Friendly Websites

In honor of Small Business Week we are featuring technology tips that will help you build a successful business.

The Internet is at your customers’ fingertips no matter where they are in the world thanks to mobile technology. It has never been more important to have a mobile optimized website for your small business. Here are 5 reasons why a mobile friendly website is a must-have. Continue reading Small Business Week: Mobile Friendly Websites

3 Tech Trends Your Small Business Needs to Know

Small Business owners have a never-ending to-do list and it can be hard to keep up with tech trends on top of marketing, operations, customer service and finances. In honor of Small Business Week, we will be highlighting different types of technology and how they will affect your business or can aid in your success and keep you ahead of your competition.

Here are 3 new tech trends that will help you better understand your audience through research, target your audience by location, and change your check out process through new technology.

Continue reading 3 Tech Trends Your Small Business Needs to Know

3 Things you “Know” about Twitter are Wrong

I had a conversation with an associate this week about Twitter. He uses Twitter on a regular basis for both his own personal use and to promote his business. But, he had some false assumptions about his interactions on Twitter. It made me realize that although you may be on Twitter, you may not fully understand how public your messages truly are. Here are four Twitter privacy tips to help you better understand Twitter and prevent you from making a mistake you may regret.

Continue reading 3 Things you “Know” about Twitter are Wrong

Wearable Tech: Fashion and Technology Collide

Wearable GlassesPicture this, your alarm wakes you up in the morning and tells your thermostat to turn up the heat and your coffee maker to start brewing. You get on the scale and it tells your fitness band how close you are to your workout goal and adjusts how many steps you need to take today to be on track.

The Internet of things (IoT) refers to everyday objects that are connected to the Internet, to each other, and to you. It is an exciting prospect that will undoubtedly affect our daily lives in the next few years, making them easier and potentially healthier. But, for your fitness band to help you to stay on track to hit your fitness goals, you have to choose to put it on and wear it as a daily accessory.  The exciting thing is that the fashion world is starting to get involved to make IoT not just functional, but also fashionable.

Continue reading Wearable Tech: Fashion and Technology Collide

Your Oven is Online: How the Internet of Things Will Change the World

Familarity with the Internet of Things Worldwide74% of Business Executives worldwide aren’t sure what the Internet of things (IoT) means or have even heard of it before, according to eMarketer. But, I’d bet that although many haven’t heard of the term IoT, many people are more familiar with the Internet of Things than they think. Continue reading Your Oven is Online: How the Internet of Things Will Change the World