Last night I had a dream that I was in a local theme park, ValleyFair, but it had melded with a video game. I was collecting digital coins as I was going down roller coasters and I was partnering with my teammates to unlock elements that would help me later in the game. I woke up thinking about the potential of integrating augmented reality and virtual reality into existing businesses. Continue reading Is Augmented Reality Marketing the future?
2 out of 3 people do not have access to the Internet throughout the world. Outernet recently joined the mission to bring the Internet to the 3 billion without it. But there’s a catch, Outernet’s solution, Lighthouse, is broadcast only – the Internet without interactivity. It’s uncertain how much interactivity is restricted, if its just uploading user generated content, or engagement through surveys, forms etc. But what if it’s the latter, what would this mean to us as marketers? What if instead of offering interactivity the Internet just pushed information at you, like the television or the newspaper?
Most Internet users would agree that the magic and the power of the Internet is the interactivity it offers. The ability to connect with friends, family, or form relationships with new and perspective customers. So how would the entering of a population who only had access to one-way communication through the Internet effect the digital marketing world? Continue reading What If The Internet Was Broadcast Only?
Small Business owners have a never-ending to-do list and it can be hard to keep up with tech trends on top of marketing, operations, customer service and finances. In honor of Small Business Week, we will be highlighting different types of technology and how they will affect your business or can aid in your success and keep you ahead of your competition.
Here are 3 new tech trends that will help you better understand your audience through research, target your audience by location, and change your check out process through new technology.
Retweeted More is a free online tool created by researchers backed by the National Science Foundation and Google to create “the perfect tweet”. There is an interactive tool, a 25 question quiz, and a paper that takes you through all of the science, but what it boils down to is something authors and marketers have known for years…
Picture this, your alarm wakes you up in the morning and tells your thermostat to turn up the heat and your coffee maker to start brewing. You get on the scale and it tells your fitness band how close you are to your workout goal and adjusts how many steps you need to take today to be on track.
The Internet of things (IoT) refers to everyday objects that are connected to the Internet, to each other, and to you. It is an exciting prospect that will undoubtedly affect our daily lives in the next few years, making them easier and potentially healthier. But, for your fitness band to help you to stay on track to hit your fitness goals, you have to choose to put it on and wear it as a daily accessory. The exciting thing is that the fashion world is starting to get involved to make IoT not just functional, but also fashionable.
Autumn brings to mind vibrant colors like those of fall leaves and cooler temperatures. It can be challenging for shoppers to get in the mood of shopping for fall during the dog days of summer. Inspire your customers to start fall shopping now by creating an autumn-inspired atmosphere in your store by immersing customers’ senses. Here are 5 tips to get you started: Continue reading Jumpstart Fall Shopping With These 5 Tips