Last night I had a dream that I was in a local theme park, ValleyFair, but it had melded with a video game. I was collecting digital coins as I was going down roller coasters and I was partnering with my teammates to unlock elements that would help me later in the game. I woke up thinking about the potential of integrating augmented reality and virtual reality into existing businesses. Continue reading Is Augmented Reality Marketing the future?
There are more than 400 amusement parks and attractions in the United States. New amusement parks have begun looking to technological innovations to differentiate themselves from the crowd. Although Augmented Reality (AR) and Virtual Reality (VR) are still in their infancy, amusement park innovators have already begun to realize its potential through the creation of 4D amusement parks. This article looks at three amusement parks around the world using AR and VR to create a new theme park experience. Continue reading Are Virtual Amusement Parks The Future?
I was recently on a phone call with another marketer asking for recommendations on how to leverage social media for an upcoming product release. As I went over the broad strokes of the digital and social media marketing strategy I’d suggest, I was reminded that social selling is still an unknown territory for many in the marketing field.
Do you know how to create a Facebook ad? If you’re wondering how to get started on your Facebook ad campaign, take a look at this step-by-step tutorial, complete with screenshots that I created to make this unknown territory a bit more understood.
2 out of 3 people do not have access to the Internet throughout the world. Outernet recently joined the mission to bring the Internet to the 3 billion without it. But there’s a catch, Outernet’s solution, Lighthouse, is broadcast only – the Internet without interactivity. It’s uncertain how much interactivity is restricted, if its just uploading user generated content, or engagement through surveys, forms etc. But what if it’s the latter, what would this mean to us as marketers? What if instead of offering interactivity the Internet just pushed information at you, like the television or the newspaper?
Most Internet users would agree that the magic and the power of the Internet is the interactivity it offers. The ability to connect with friends, family, or form relationships with new and perspective customers. So how would the entering of a population who only had access to one-way communication through the Internet effect the digital marketing world? Continue reading What If The Internet Was Broadcast Only?
82% confirmed that videos had a positive impact on their business, according to ReelSEO. This leaves little room for doubt that video marketing can be effective, but how do you use a video to promote your business once the video is filmed and edited? This blog looks at different video marketing tactics you can use to create a positive impact for your business.
Continue reading The First Steps In Video Marketing
Yesterday Acesse launched Rosetta Stone® Advanced English for Business for our member base. This new offering isn’t typically available to the public but it was important to share it with our Members. Why you ask? Through research and experience in the global marketplace, we have seen the value of knowing English in the International marketplace. EF conducts an annual EF English Proficiency Index (EF EPI). The 2014 EPI made it clear that there are significant benefits in learning English for business. Let’s look at the results.
Something that struck me during leadership training a few years back, was that although you have control of your actions and reactions, you cannot control the actions of others. When someone throws an unexpected wrench into your day, they called it “hijacking”. Don’t let your day be emotionally hijacked. Here are 5 tips to avoid getting hijacked and turn your day around. Continue reading 5 Ways to Stop Having a Bad Day
Every month to celebrate employees birthdays, we host a potluck of food from around the world. Each of our employees brings a dish to share that represents their heritage. This month, Bob Kinsella, our CEO, reminded us that sharing food isn’t simply a celebration of the birthdays in our company, but a celebration of our company as a family. Breaking bread is a symbol of sharing more than just our food and our heritage, but the gift of sharing a piece of ourselves with one another. It “affirms trust, confidence, and comfort with…a group of people.” Consider this at your next business meeting. Would it make more sense to meet over a meal?
In the spirit of breaking bread, below is a collection of recipes from around the world shared by our Acesse employees.
Continue reading Food From Around the World
You are a Small Business owner. You know that you should be on social media, but there are so many networks now and it all takes time to manage. Just because you like a social media channel doesn’t mean your audience likes the same one. What if you only want to start with one social media channel at a time?