Resume

CONNECT WITH SARA K. SUMMERS

Sara K Summers Resume
612.501.6748
saraksummers@gmail.com
linkedin.com/in/saraksummers
@SaraSummers

SUMMARY OF PROFESSIONAL SKILLS:

Marketing strategy, team leadership, social media practice development, social media strategy, paid & organic social media management, PR & event management, SEOcial (SMO), client services & account management, graphic design, effective communication skills, innovative thinker, entrepreneurial spirit, team player, and culture advocate

SUMMARY OF TECHNOLOGY ACUMEN:

Hootsuite, Radian6, Shoutlet, Meltwater News, Constant Contact, Adobe Creative Suite & Marketing Cloud, MS Office, Quark, WordPress management, WordPress, AdRoll, Facebook Ad Manager, Twitter Ads, Google Analytics, and much more

EXPERIENCE:

SKS Marketing Consultants – Founder – Dec 2013 – Present

SKS Marketing Consultants would like to help you meet and surpass your marketing goals through comprehensive analysis, strategic solutions, and creative execution. We have experience creating and implementing business-business and direct-to-consumer marketing strategies in a variety of industries including dental, hospitality, education, retail, and software. This inspires fresh perspectives and creative solutions.

We believe that every client is unique and should be treated as such with customized solutions for their particular needs from traditional print placements to emerging digital technologies.

Email us to set up your free consultation

OMS SpecialistsDirector of MarketingSep 2015 – Oct 2016

  • Increased annual production by 16% through developing and implementing successful online and offline marketing and lead generation initiatives.
  • Oversaw the planning, development, implementation and coordination of all marketing strategies both traditional and digital marketing, communications, public relations, and branding to enhance awareness and drive new business
  • Enhanced digital presence through local SEO, Map Optimization, SEO, email marketing, social media, and online reputation management resulting in an increase of 1110% more touch points per month
  • Improved offline marketing effectiveness; increased referral database by 300% and event attendance by 286%
  • Sets, manages, and monitors the marketing budget and KPIs for goals set within marketing programs

Acesse CorporationGlobal Content and Social Media Marketing ManagerMay 2014 – Jul 2015

  • Directed global content strategy aiding in revenue growth from $250 million to over $700 million
  • Originated global brand standards and analytic measurement practices
  • Led a team of best-in-class marketing professionals in content creation of social media, websites, SEO, blogs, infographics, video & event scripts, print collateral, press releases, and customer communication & education
  • Directed, facilitated and integrated content and social media strategies and best practices across the web
  • Supervised online reputation for the company and all related products and brands
  • Planned and executed a $2 million global conference translated live into 6 languages

Deluxe CorporationRetail and Social Media Marketing Blogger (Freelance)Dec 2013 – Jan 2015

Deluxe CorporationSocial Media Community Manager and Analyst (Contract)Sep 2013May 2014

  • Grew social media acquisition by: Google+ 107%, Facebook 590%, Twitter 454%, LinkedIn 20%
  • Acquired 24,522 social media profile IDs and 1,200 email addresses via social media for ad targeting
  • Increased Facebook engagement rate by 634%
  • Brand lead and voice for Deluxe social media CRM resulting in 1314% amplification of brand awareness
  • Developed and executed paid and organic optimization strategies across all social networks
  • Lead and manage editorial calendar planning strategy with cross-functional input
  • Developed and executed enterprise social media analytics strategy and reporting
  • Contribute and manage content for Deluxe Corp and Bags & Bows blogs 

Cystic Fibrosis FoundationDevelopment and Event ManagerSocial Media StrategistJul 2011 – Sep 2013

  • Developed social media practice and policies and collaborated with headquarters to scale across all chapters
  • Identified donor and volunteer leads through social media data-mining strategies
  • Brand lead and voice for Cystic Fibrosis Foundation social media and email CRM
  • Produced and distributed monthly enewsletter and managed email database
  • Successfully planned, promoted and executed events – e.g. increased a priority event fundraising by 327% (YOY)

Galleria & Westin Edina GalleriaMarketing Coordination Manager – Social Media ManagerMar 2009Jan 2011

  • Developed social media practice, policies, and reporting for Galleria and Westin
  • Conceptulized and engineered cross-property loyalty programs to create competitive distinction
  • Brand lead and voice for Galleria and Westin social media CRM
  • Incorporated social media strategies into traditional marketing including events, print advertising, etc.
  • Successfully planned, promoted and executed events in hotelier and retail setting
  • Decreased annual overhead by $30,000 per year by designing marketing and advertising materials in-house

Campus Media GroupAccount ManagerSocial Media InnovatorMar 2007Nov 2008 

  • Cultivated and managed day-to-day relationships with over 160 existing client accounts
  • Increased account revenue generation – e.g. National University $20,000 to $150,000+
  • Devised strategy and implemented collegiate marketing campaign strategies: newspaper, websites, event,
    social media, email, mobile, outdoor, and experiential marketing
  • Tracked and translated consumer marketing, media, and buying trends into actionable client recommendations

Schermer (Previously Schermer | Kuehl)Account CoordinatorJul 2006Mar 2007

  • Planned and executed client and employee meetings and events
  • Negotiated clients’ media contacts – e.g. ~90% off rate card

EDUCATION:

University of Minnesota  |  Bachelor of Arts in Advertising  |  Bachelor of Arts in Child Psychology  |  May 2006

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