Tag Archives: brand differentiation

Is Your Branding Working?

Branding is more than your company’s name and logo. Branding who you are as a company. What makes your company special? What makes your company stand apart from your competitors? Why should patients choose you over the “other guy”?

Here are 3 questions to ask yourself to ensure your branding is working or if you should look at rebranding your company. Continue reading Is Your Branding Working?

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Is Augmented Reality Marketing the future?

Last night I had a dream that I was in a local theme park, ValleyFair, but it had melded with a video game. I was collecting digital coins as I was going down roller coasters and I was partnering with my teammates to unlock elements that would help me later in the game. I woke up thinking about the potential of integrating augmented reality and virtual reality into existing businesses. Continue reading Is Augmented Reality Marketing the future?

Are Virtual Amusement Parks The Future?

There are more than 400 amusement parks and attractions in the United States. New amusement parks have begun looking to technological innovations to differentiate themselves from the crowd. Although Augmented Reality (AR) and Virtual Reality (VR) are still in their infancy, amusement park innovators have already begun to realize its potential through the creation of 4D amusement parks. This article looks at three amusement parks around the world using AR and VR to create a new theme park experience. Continue reading Are Virtual Amusement Parks The Future?