Tag Archives: Branding

The Power of Hold

94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received,” according to Inbound Telephone Call Center. On average, 7 out of 10 business callers are placed on-hold and 34% who hang up will not call back.

That said, every small business owner knows that sometimes placing a customer on hold is necessary. This article will look at customer service tactics on how to retain and in some cases increase business by using the time patients are on hold. Continue reading The Power of Hold

Is Your Branding Working?

Branding is more than your company’s name and logo. Branding who you are as a company. What makes your company special? What makes your company stand apart from your competitors? Why should patients choose you over the “other guy”?

Here are 3 questions to ask yourself to ensure your branding is working or if you should look at rebranding your company. Continue reading Is Your Branding Working?

Is Augmented Reality Marketing the future?

Last night I had a dream that I was in a local theme park, ValleyFair, but it had melded with a video game. I was collecting digital coins as I was going down roller coasters and I was partnering with my teammates to unlock elements that would help me later in the game. I woke up thinking about the potential of integrating augmented reality and virtual reality into existing businesses. Continue reading Is Augmented Reality Marketing the future?

Are Virtual Amusement Parks The Future?

There are more than 400 amusement parks and attractions in the United States. New amusement parks have begun looking to technological innovations to differentiate themselves from the crowd. Although Augmented Reality (AR) and Virtual Reality (VR) are still in their infancy, amusement park innovators have already begun to realize its potential through the creation of 4D amusement parks. This article looks at three amusement parks around the world using AR and VR to create a new theme park experience. Continue reading Are Virtual Amusement Parks The Future?

How to Host a Lucrative Event

vegas event

Every November, Acesse hosts our annual corporate event in Las Vegas. At our most recent conference, we had close to 700 attendees from 16 countries attended this year, making it our largest US conference to date!

Event marketing can be a dynamic way to interact with your customers, especially if you are focused on selling to other small businesses. Regalix recently reported that in 2014, 91% of B2B marketers say they invested some budget in events and most saw somewhat significant (33%) to significant (57%) acceleration in lead generation and sales pipeline growth.

Make your next event a success with these 4 event tips to increase your sales pipeline.

Continue reading How to Host a Lucrative Event

4 Ways to Increase Your Sales Pipeline with Events

vegas

Every November Acesse hosts our annual corporate event in Las Vegas. We had close to 700 attendees from 16 countries attended this year, making it our largest US conference to date!

Event marketing can be a dynamic way to interact with your customers, especially if you are focused on selling to other small businesses. Regalix recently reported that in 2014, 91% of B2B marketers say they invested some budget in events and most saw somewhat significant (33%) to significant (57%) acceleration in lead generation and sales pipeline growth.

So how do you host a successful event? Here are 4 tips for hosting an event in 2015 to increase your sales pipeline growth. Continue reading 4 Ways to Increase Your Sales Pipeline with Events

Social Media Sharing Road Map

Social Media isn’t complicated and scary. Its just a different way to communicate with your customer. But, there are so many social media networks. Do you know which ones are right for your business? Do you understand how they work together? Knowing if and how social media networks work together to amplify your content can save you time.

Below is a quick overview on how the most popular social networks integrate with one another.

SocialShareNetworking v3

Please note: the above diagram assumes that you will be natively posting content, as not all Social Media Management Platforms are created equal and there are upsides and downsides to using them to share and schedule your content.

Sara Summers

@SaraSummers is the Social Media Community Manager and Analyst at Deluxe Corporation. She has experience in developing and executing strategic cross-channel marketing campaigns for small businesses, non-profits, and large corporations. Sara specializes in social media marketing, as well as event planning and execution.

How to Effectively Advertise your Brand on Facebook

In order to effectively advertise on Facebook, it is important to create a customized campaign that fits your brand.

The first step in creating your customized campaign is to understand how others perceive your brand and how you want it to be perceived. This can be done through research and self-evaluation of your company. Conduct an Industry Analysis, SWOT Analysis, Competitive Analysis, and research how your brand is perceived by your primary and secondary target markets. Once you have this information you can determine your USP (Unique Selling Proposition). Your USP should drive your messaging. If you do not feel that your company can complete this evaluation internally with an unbiased viewpoint, it may be a good idea to bring in a consultant to help you with this part of the process.

Once you have determined your messaging (be sure to write to youth, not down to youth) develop a marketing strategy determining what Facebook elements you can use and how to use them. This needs to be done on an individual basis and will be different for every brand. Although this makes my job of explaining how to accomplish a customized campaign more difficult, customized campaigns are the only way to effectively brand your product and/or service.

Continue reading How to Effectively Advertise your Brand on Facebook