Tag Archives: customer engagement

The Power of Hold

94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received,” according to Inbound Telephone Call Center. On average, 7 out of 10 business callers are placed on-hold and 34% who hang up will not call back.

That said, every small business owner knows that sometimes placing a customer on hold is necessary. This article will look at customer service tactics on how to retain and in some cases increase business by using the time patients are on hold. Continue reading The Power of Hold


How to Host a Lucrative Event

vegas event

Every November, Acesse hosts our annual corporate event in Las Vegas. At our most recent conference, we had close to 700 attendees from 16 countries attended this year, making it our largest US conference to date!

Event marketing can be a dynamic way to interact with your customers, especially if you are focused on selling to other small businesses. Regalix recently reported that in 2014, 91% of B2B marketers say they invested some budget in events and most saw somewhat significant (33%) to significant (57%) acceleration in lead generation and sales pipeline growth.

Make your next event a success with these 4 event tips to increase your sales pipeline.

Continue reading How to Host a Lucrative Event