“Gotta catch ’em all!” is the Pokemon tagline. Pokemon Go was released on July 6th in the US and it has changed behavior of the niche that plays the augmented reality game. Park attendance has gone up, people are walking more, and a community is being created. Yes, there is also a downside, people are playing while driving and falling off cliffs, but let’s focus on the positive for this article and how you can leverage this trend to help your business.
According to Vox Culture, most Pokemon Go players are between the ages 24-34 years of age. If this is your target market it may be valuable to use Pokemon Go as a marketing tool.
How to test if it’s a good fit: Continue reading Gotta Catch ‘Em All